Corporate events require a lot of planning and preparations in order to make sure everything is going to come out just perfect. After such an effort, it would be a shame not to have some outstanding photos to use in your press releases and other media coverage and presentations. This is why you should always budget for a professional corporate event photographer to help you create awesome memories to us in your marketing and PR materials. However, choosing the right photographer is not that easy. You need to make sure he or she is going to be able to deliver the kind of work you expect. This article is going to give you a few guidelines on choosing the best photographer in Shanghai to help you obtain those remarkable photos everybody would love.
First of all, you need to know that not all photographers are alike. They specialize in narrower niches, so you need to pick one who’s an artist in the niche of event photography. If you choose someone who is an expert in portraits or street photography, you are probably going to get good photos, but there’s going to be something missing. An artist who is used to take photos at big events knows how to frame everyone and how to create those images that speak volumes about the party, about its concept and about the most important moments of the evening. Moreover, an expert in event photography will know he needs to take photos of all guests. This is how you can make sure you are going to have photos of all important people who are going to attend your party. A landscape photographer may not be aware of the importance of such details, so it’s best to hire a professional who already knows these things.
Ideally, you should put together a shortlist of three or four names. After you have it, you need to send all of them a briefing document, explaining what you need ans asking them to come up with a proposal. They are going to send you their proposals, together with their price quotations. Additionally, you should ask them to provide you several references and a portfolio of their previous work. You need to check on all these things in order to make sure they are going to deliver the kind of images you need. If you make a blind choice, you may have the surprise to notice the photographer has a different vision than yours. Buy the time you are going to realize this, it’s already going to be too late, so you are going to be stuck with that material, without any possibility to change anything.
When you make the final choice, make sure the artist you pick is available on the day of your event and that he doesn’t have a habit of being late. Additionally, you should always have a backup, juts in case some incident occurs and your first choice becomes unavailable. Accident happen, so you need to be prepared to handle such situations. This is why you need a second choice ready to step in and help you get the work done.
The price is also important, but it shouldn’t be the main selection criterion. If you are on a tight budget, you should rather have the photographer come for a shorter period of time than hire a cheaper one who may not be able to deliver the outstanding photos you expect. Another solution would be to cut from other activities in order to afford the best professional. Your guests are going to forget your choice of foods, but they are going to remember the photos for a very long time.